SLP founder, CEO, and head honcho, Ed Hamburger-a man with a plan that's working well for
Ed Hamburger can rightly be called a hot-rodder's hot rodder, although the moniker "speed merchant" also fits him particularly well. Ed, who started drag racing in the early '60s, has been an innovator of speed and performance parts and is the founder, CEO, and the driving force behind SLP Performance Parts-a major manufacturer and supplier of high-quality, bolt-on performance parts for Corvettes and other marques.
As is usually the case with young and budding non-pro drag racers, funds were limited, so Ed relied on his own ingenuity and creativity to squeeze every possible ounce of horsepower out of his rides. He eventually opened Ed Hamburger Hi-Performance Parts in New Jersey, where he had virtually dominated all the competition at the dragstrips of the Northeast territory (NED 1). At the time, he was running 340-cid, small-block Mopars, and his consistent and awesome performances attracted the factory, enabling Ed to become the first Mopar Direct Connection dealer.
The SLP operations encompass a shade more than 45,000 square feet of space in Toms River,
As Ed's business grew through the '70s, the latter part of the decade found him racing less and spending more time personally building customer engines. While concentrating on growing his business, he initiated and developed an eight-car race team that wrought havoc in the Sportsman ranks. The team took an impressive six out of eight Class wins at the season-opening Winternationals one year.
In 1978, Ed launched Hamburger Oil Pans as an offshoot of his Hi-Performance Parts business, which manufactured a line of high-performance pans for street and strip. In fact, the pans were so good that at one time or another his customer list included NASCAR legend Dale Earnhardt, the NHRAs indefatigable John Force, and other racing notables. Hamburger Oil Pans quickly became a tour de force as far as aftermarket brands go. He sold the highly successful company in 1995 to Mr. Gasket, which in turn sold it to TD Performance, where it remains today. Ed sold the company in order to devote the proper time and energy to his next venture, SLP Engineering, which came about in 1986. (The SLP stands for Street Legal Performance.)
Ed devised a plan designed to entice the performance-buying public back to American car dealers' showrooms; the heart of this plan was to modify brand-new GM vehicles. Special packages were developed for the Firebird (Firehawk) and Camaro (SS) that included increased horsepower, signature dress-up items, and superior handling. The first Firehawk was introduced in 1991, and the program was a huge success.
As with Ed's other business moves, the timing was right and so was the product. Every component added to both the Camaro SS and Firehawk was designed, engineered, tooled, and manufactured by SLP in its own assembly plant located in Canada, just minutes away from GM's F-Body plant.
Exhaust headers and other parts are hand-welded to ensure high standards of quality assura
SLP branched into two divisions: SLP Engineering, devoted to OE efforts, and SLP Performance Parts, the aftermarket division, which is now the sole SLP company remaining.
Realizing the huge market potential that existed and the desire for high-quality, bolt-on performance for Corvettes, SLP soon turned its attention in that direction with a series of mild-to-wild offerings to put more kick in the Plastic Fantastics. the company also develops and offers new performance packages for the GTO, fullsize trucks, Mustangs, and, of course, the C6 Corvette.
Ed says, "SLP's focus has always been and will continue to be on performance; performance is our middle name. We have divided our focus just like the car industry is divided: 50 percent of our business will focus on musclecars, and 50 percent will focus on trucks. We have quite a selection of GM light-duty truck packages that are 50-state legal, and we now even have a number of appearance packages for trucks and SUVs.